The importance of search engine optimization (SEO)
- Appear in the top search results
- Improve your conversion rate
- Stand out from your competition
- Build your brand
SEO Definition
Search Engine Optimization Meaning – A way to rank high in a search engine organically (in the unpaid section). In other words, to optimize your content so it can be seen by others when they search for it!
- For example, If you write an article about “The Best Spicy Thai Noodles” and you want your article to be in the top search results when people Google “The Best Spicy Thai Noodles” – SEO is what you need to put in your article so Google is likely to choose your article in its top search results!
Okay, yes… I understand SEO but why is it important to my business!?
SEO Google is Important!
It can help your business to be seen because the top search results in Google get 67% of all clicks. Google is the most popular search engine:
- 75% of People Use Google as their primary search engine. Employing search optimization techniques will increase your chances of appearing on the first search page.
Okay, let’s say you use SEO, appear on the first page, and get a lot of clicks… now what?
What Search Optimization Techniques Can Do For Your Small Business?
1. SEO Will Improve Your Website
- Making it faster, smoother, and more user-friendly. Make a great first impression, help them intuitively navigate to make a purchase, and increase their chances of returning.
- It makes your customers happy and betters your conversion rate.
2. Stand Out From Your Competition
- Bring in more of your “targeted customers”.
- SEO marketing grows your business twice as fast as businesses that do not have an SEO marketing strategy.
3. Build Your Brand!
- Businesses that appear on the first page of Google are more trusted. Search engines now play a huge role in making or breaking your brand because it increases your online presence on a credible search engine (Google, Bing, Yahoo)
- I mean how often do you visit the 2nd or 3rd page of your search results??
Do you want your business to appear in the top search results, improve your conversion rate, optimize your website, stand out from your competition, and build your brand?
Start Today! iBooost offers affordable SEO packages to help grow your business!